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	<title>All about Marketing &#187; Marketing</title>
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		<title>Make Your Marketing Efforts Work for You</title>
		<link>http://www.umbsmarketingclub.org/make-your-marketing-efforts-work-for-you.html</link>
		<comments>http://www.umbsmarketingclub.org/make-your-marketing-efforts-work-for-you.html#comments</comments>
		<pubDate>Thu, 29 Oct 2009 06:58:11 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Efforts]]></category>
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		<category><![CDATA[Marketing]]></category>
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		<guid isPermaLink="false">http://www.umbsmarketingclub.org/?p=124</guid>
		<description><![CDATA[Marketing using any campaign such as poster printing or brochure printing is indeed promising if you want to succeed in your line of business. Nevertheless, your poster printing for example can only be effective with the right mailing list.
Without the right recipients of your message, you will always end up with lackluster results that only [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Marketing using any campaign such as poster printing or brochure printing is indeed promising if you want to succeed in your line of business. Nevertheless, your poster printing for example can only be effective with the right mailing list.</p>
<p style="text-align: justify;">Without the right recipients of your message, you will always end up with lackluster results that only waste your time, effort and resources, not to mention those of your audience as well.<span id="more-124"></span></p>
<p style="text-align: justify;">Sending your marketing message to the wrong audience is just a waste of your time and resources. Why would you waste your effort on marketing pieces such as your print posters if your audience is not interested or does not have a need for your offer? You will just end up with depressing results that will only keep you frustrated all the time.</p>
<p style="text-align: justify;">On the other hand, bringing your marketing collaterals to the right audience can mean great things for your business. Great things result to an increase in profits. Being able to reach out to the market that will actually take you up on your offer can open opportunities for you to make a sale every time.</p>
<p style="text-align: justify;">Thus, knowing and understanding your target market should be the first order of the day when marketing your business. If you want to be successful, just ask any poster printer. He will surely tell you that you need to know your market full well before you can even begin creating the most effective marketing campaign that will have good results.</p>
<p style="text-align: justify;">Determining the right target audience for your marketing efforts comes from the right mailing list. In addition to a reputable poster printer, a reliable and professional list broker can provide you with one if you still do not have your own mailing list. As you would be purchasing the said list, be sure that you are talking to a trusted broker so you can have the most effective mailing list for your specific needs.</p>
<p style="text-align: justify;">Another option is to start building your own mailing list. This is especially easy if you have your own website. You can offer freebies and discounts, or even newsletters in exchange for their mailing address. Just remember that people who are interested in what you have to offer will not mind giving their information especially if they know they can benefit from your business.</p>
<p style="text-align: justify;">By starting with the right mailing list, you are most likely to gain the results you expect from your marketing efforts.</p>
<p style="text-align: justify;">So do you know your target market? In addition, how well do you know them?</p>
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		<title>Cosmetic Practice Marketing: 3 Common Mistakes</title>
		<link>http://www.umbsmarketingclub.org/cosmetic-practice-marketing-3-common-mistakes.html</link>
		<comments>http://www.umbsmarketingclub.org/cosmetic-practice-marketing-3-common-mistakes.html#comments</comments>
		<pubDate>Wed, 07 Oct 2009 23:29:13 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[3 Common]]></category>
		<category><![CDATA[Cosmetic]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Practice]]></category>

		<guid isPermaLink="false">http://www.umbsmarketingclub.org/?p=113</guid>
		<description><![CDATA[Mistake #1:  Not Knowing Who’s Really On Your Team  The team you surround yourself with can make or break your aesthetic practice – period.  Getting the right team players on board is difficult and ever-changing but vital to your success.  So, do you have the right team in place? And, do [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Mistake #1:  Not Knowing Who’s Really On Your Team  The team you surround yourself with can make or break your aesthetic practice – period.  Getting the right team players on board is difficult and ever-changing but vital to your success.  So, do you have the right team in place? And, do they know their main job is to promote you and your services and that starts with impeccable customer service? Is your staff helping or hurting your practice?  In my travels as an aesthetic marketing consultant, I’ve seen staff be charming to the doctor and witchy to everyone else. <span id="more-113"></span>I’ve heard patient care coordinators refer the patient to the competitor because she thought they did a better job with that procedure.  My staff and I have done mystery shopping where the receptionist sent the patients to the internet to buy products since they were cheaper than those sold in their office.  It’s imperative every staff person who works for you knows exactly what is expected of them. So, I ask again, do you know you have the right team in place? If you’re not sure, here’s one thing you can do to find out…  Hold a friendly staff referral contest.  Keep it short and simple. Give your staff refer-a-friend cards with their name on them so you can track their efforts.  Use business-size cards since they are inexpensive to print and your staff can conveniently carry them with them during their daily lives.  Now for the next 30 days, they should refer their family, friends, hair salon stylist, gym buddies, club members, etc.  Whoever has the most referrals come in for an appointment within the 30 days wins the grand prize which should have been on display in the lunchroom the entire month to keep them motivated.   You want to make this a great prize such as an iPod, flat screen TV or whatever.  But here’s the point.  You’ll find out whom your team players are and if you have staff that didn’t bother to participate; I suggest you find new staff.  Mistake #2:  Only Working IN Your Practice and Not ON Your Practice  In today’s New Emerging Economy, it’s more important than ever to get the fundamentals right.  That means setting up predictable systems to convert more procedures, collect more testimonials and increase word-of-mouth referrals. Just like in sports, it’s getting good at the fundamentals that wins the game – not the one fancy move – isn’t that right?  So please meet with your staff regularly to hone their skills and your processes for that constant, never-ending improvement in each area.  Mistake #3:  No Plan in Place  Annual Marketing Plan  You have protocols set up for everything else in your practice so do one more for the process of promoting your aesthetic services because…  The top aesthetic physicians realize it’s not one email.  It’s not one newsletter.  It’s not one event.  The secret is to regularly keep your name in front of your cosmetic patients so they choose you over all the others when they are ready for aesthetic enhancement. Because circumstances change, life changes, people change so that means those who said NO before were really saying NOT YET OR NOT NOW so when they are ready, they’re going to the physician they are most likely familiar with and hopefully that’s because you’ve stayed in touch.  Need more ideas?  Visit www.CosmeticImageMarketing.com for even more free tips, tactics, strategies and resources to grow your aesthetic practice.  I’m Catherine Maley and I’m dedicated to driving your aesthetic profits.</p>
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		<title>Marketing Ideas For Selling Online</title>
		<link>http://www.umbsmarketingclub.org/marketing-ideas-for-selling-online.html</link>
		<comments>http://www.umbsmarketingclub.org/marketing-ideas-for-selling-online.html#comments</comments>
		<pubDate>Mon, 14 Sep 2009 06:48:54 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Ideas]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[Selling]]></category>
		<category><![CDATA[Selling Online]]></category>

		<guid isPermaLink="false">http://www.umbsmarketingclub.org/?p=103</guid>
		<description><![CDATA[The best Marketing Ideas For Selling Online usually come with years and years of actual marketing. I know that isnt what new marketers want to hear. But unfortunately, the older wiser marketers dont easily give up this information.And sometimes they just dont see whats so hard about coming up with ideas, thus they dont even [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">The best Marketing Ideas For Selling Online usually come with years and years of actual marketing. I know that isnt what new marketers want to hear. But unfortunately, the older wiser marketers dont easily give up this information.And sometimes they just dont see whats so hard about coming up with ideas, thus they dont even think about sharing there own.</p>
<p style="text-align: justify;">Get This List Of the Top 100 Online Markets</p>
<p style="text-align: justify;">This article is a quick review of a product that will eliminate the question of &#8220;Who do I sell to?&#8217; or &#8220;What products should I sell online?&#8221; and all related questions.</p>
<p style="text-align: justify;">The product is a major break through in the IM world. Its written and created by the Top Internet marketer I have ever heard about. He finally came through and followed His and every other big name marketers advice. <span id="more-103"></span></p>
<p style="text-align: justify;">Find your markets biggest question, and answer it.</p>
<p style="text-align: justify;">Like I said earlier, these long time marketers never seem to answer this one question. Everytime I hear a new marketer ask the qiestion, &#8220;Whats are some marketing ideas for selling online?&#8221; -I always know right away that the question will not be answered in a satisfactory type way.Its always, &#8216;Well, there are quite a few ways you can do this..&#8221; or &#8220;Marketing isnt an exact science..&#8221; and all that stuff.</p>
<p style="text-align: justify;">It drives me nuts, well it used to. Now I just face the fact that I will have to do a bunch of testing everytime I Think I have a good market or product picked out.</p>
<p style="text-align: justify;">But now we dont have to. Now there is a list that will show the exact markets that are already proven to sell. Now, instead of spending hours and days searching through 100&#8217;s and 1,000&#8217;s of website and product keyword reviews, I can cut right through the bigger part of the mess known as &#8216;Market Research&#8221;.</p>
<p style="text-align: justify;">So whats on this &#8216;Marketeting Ideas For Selling Online&#8217; list? Good question.</p>
<p style="text-align: justify;">To be completely honest, whats on the list is exactly what you would expect to be on the list.Obviously, the first few markets are the obvious ones. Like dog training and Internet Marketing products. And you will also see markets like real estate and credit cards.(Trust me, real estate will always be a huge market, no matter if its online or off)</p>
<p style="text-align: justify;">But once you start getting towards the middle of this report, there are alot of markets that we just never expect to see. I seen many that I just didnt think about. But once I looked at some keyword research and some competition reports, I could definitely see that these were in fact , some of the best markets. What makes many of them great is the fact that not many of the average marketers know about them.</p>
<p style="text-align: justify;">You know what that means?</p>
<p style="text-align: justify;">It means that there is virtually no competition.That means that it will take very little effort to exploit these markets.I dont know about the majority of makrters out there, but I try to use SEO anytime i can.Its easier than you think, and when you find Marketing ideas for selling online, that are like the ones I found in the report, its almost a gurantee that you can get ranked very quickly. I have done it without spending a dollar. (Except for the money i spent to learn this stuff in the past)</p>
<p style="text-align: justify;">Now when you get to the end of the report, you will see that many of the best, most profitable online markets, are real products. They are the kinds of things that people need. These are my favorites because people NEED them. If you have ever tried to sell household items and the like, than you know how easy it is to sell something to someone that already knows exactly what it is.</p>
<p style="text-align: justify;">They are already sold.</p>
<p style="text-align: justify;">And dont worry. The list of Marketing ideas for selling onlineisnt the only thing that you get. There is a complete list of information that explains exactly what these markets are looking for. And there is a module that helps us set up the quickest online business models for making fast profits, with minimal work. You do have to set a couple of things up first. But I have never seen a product worth having that didnt depend on my ability to follow through with some basic set up.</p>
<p style="text-align: justify;">If you think that having this kind of information would benefit you and your online business, just follow the link below. It should be a very exciting thing to know that in a matter of minutes you will have a complete list of great marketing ideas for selling online. THE List the answers the Million Dollar question -&#8221;What kind of products should I sell online?&#8221;</p>
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		<title>What is Viral Email Marketing?</title>
		<link>http://www.umbsmarketingclub.org/what-is-viral-email-marketing.html</link>
		<comments>http://www.umbsmarketingclub.org/what-is-viral-email-marketing.html#comments</comments>
		<pubDate>Mon, 14 Sep 2009 06:47:28 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Articles]]></category>
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		<category><![CDATA[Viral]]></category>
		<category><![CDATA[viral email marketing]]></category>

		<guid isPermaLink="false">http://www.umbsmarketingclub.org/?p=100</guid>
		<description><![CDATA[To many, the term &#8220;Viral Email Marketing&#8221; might be weird, offensive or even dangerous. But when it comes to email marketing, there are some things about the much loathed virus that one can&#8217;t help but admire. Given a conducive environment, a virus population will grow exponentially. A virus skillfully uses the resources of the host [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">To many, the term &#8220;Viral Email Marketing&#8221; might be weird, offensive or even dangerous. But when it comes to email marketing, there are some things about the much loathed virus that one can&#8217;t help but admire. Given a conducive environment, a virus population will grow exponentially. A virus skillfully uses the resources of the host to replicate itself and it is only a matter of time, before the humble, half-dead-half-alive virus simply overwhelms the host by its sheer number. Viral email marketing attempts to take a cue from this behavior.</p>
<p style="text-align: justify;">Venture capitalist Steve Jurvetson is credited with coining the term &#8220;Viral email marketing&#8217;. If the term sounds distasteful to you, then call it &#8220;word-of-mouth publicity&#8221;, &#8220;media leveraging&#8221;or &#8220;creating a buzz&#8221;. The idea behind all these marketing strategies is the same, but when it comes to the internet, the term &#8220;viral email marketing&#8221; has stuck. As an interesting aside, this kind of marketing is even mentioned in the annals Greek history, although the term viral marketing itself is fairly new!<span id="more-100"></span></p>
<p style="text-align: justify;">The Concept of Viral Email Marketing</p>
<p style="text-align: justify;">Viral email marketing is the strategy of using individuals to spread a marketing message or advertisement to other individuals, who will in turn pass it on to more individuals in their network. Viral email marketing has the potential of growing exponentially and exploding on the internet in much the same was that a viral population does in its host environment. A successful Viral email marketing campaign can deliver a marketing message thousands, even millions of people within a very short period of time.</p>
<p style="text-align: justify;">The concept of viral email marketing will become clearer when you consider the example of a famous and hugely successful viral email marketing campaign. Hotmail.com, a pioneer in web-based email services used this simple strategy to great effect. Initially, Hotmail gave away free email addresses to a number of customers. Hotmail then automatically attached a tag that read &#8220;Get your private, free email at http://www.hotmail.com&#8221;, at the bottom of all emails sent out by its customers.</p>
<p style="text-align: justify;">Once this was done, Hotmail customers took care of marketing the email service to all their friends, family and associates &#8211; inadvertently of course, but it is effective marketing all the same. A prospective customer might receive an email from a friend with a Hotmail account, see the tag at the bottom, click on it to open his own account and Voila! &#8211; a new customer has just been won to Hotmail by an existing customer of Hotmail. And what&#8217;s more, the entire process is now set to repeat itself, as the new customer starts to send out emails of his own. This is a classic example of how a successful Viral email marketing strategy can spread like a ripple on a pond.</p>
<p style="text-align: justify;">Before launching your own viral email marketing campaign, it is important to understand what makes a good &#8220;virus&#8221;. A good virus must be creative and original. People on the internet tend to have notoriously low attention spans, so a good virus must be designed to catch the eye instantly. Most importantly, the message contained within the virus must contain a compelling call to action.</p>
<p style="text-align: justify;">Apart from the virus itself, the host (email) through which the virus is spread must also have certain qualities. For starters, the email must be authentic and credible. For example, nobody would open an email if they were unsure of whom it is from, or if they are certain that the sole purpose of the email is to market a product or service.</p>
<p style="text-align: justify;">Of course a successful viral email marketing campaign involves a lot more research and strategy, but this should give you a good idea of what are the bare minimum qualities of a good virus and host pair.</p>
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		<title>Your Marketing Mindset is Critical</title>
		<link>http://www.umbsmarketingclub.org/your-marketing-mindset-is-critical.html</link>
		<comments>http://www.umbsmarketingclub.org/your-marketing-mindset-is-critical.html#comments</comments>
		<pubDate>Mon, 14 Sep 2009 06:46:16 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Critical]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[mindset]]></category>

		<guid isPermaLink="false">http://www.umbsmarketingclub.org/?p=98</guid>
		<description><![CDATA[Your marketing mindset impacts what strategies or tactics you choose to market your business.
If you have a negative attitude towards marketing and selling yourself and your services, you are probably not going to market with any consistency or even at all.
A negative attitude can also severely limit the kinds of marketing you do undertake. If [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Your marketing mindset impacts what strategies or tactics you choose to market your business.</p>
<p style="text-align: justify;">If you have a negative attitude towards marketing and selling yourself and your services, you are probably not going to market with any consistency or even at all.</p>
<p style="text-align: justify;">A negative attitude can also severely limit the kinds of marketing you do undertake. If you have a closed mind regarding marketing then it&#8217;s likely you won&#8217;t have the curiosity or willingness to try different ways of marketing your business.</p>
<p style="text-align: justify;">This can lead to inertia on your part &#8211; not a great position to be in when you&#8217;re trying to grow your company and find more clients!<span id="more-98"></span></p>
<p style="text-align: justify;">Getting in a rut with your marketing means you won&#8217;t be reaching as many people or attracting new clients. It can also impact your personal growth. By not having an interest in marketing, you will deprive yourself of the boost in your confidence by learning a new marketing skill, which will increase your productivity and passion for your business.</p>
<p style="text-align: justify;">That&#8217;s why your marketing mindset is so important to being a successful marketer of your virtual assistance service. A negative or lackluster attitude can impact everything from your bottom line to your personal satisfaction to your clients&#8217; receiving the maximum benefits from working with you.</p>
<p style="text-align: justify;">If you work on a positive attitude towards marketing you&#8217;ll be doing yourself, your business and your clients a big favour. If you have enthusiasm for whatever marketing activity you are doing, this enthusiasm, excitement and passion will come through to your clients and prospective customers.</p>
<p style="text-align: justify;">By feeling good about marketing you&#8217;ll be able to more easily foster the willingness and curiosity to try out different marketing tactics &#8211; which will in turn boost your confidence and this will come across to everyone in your business world. Also, by being willing to expand your marketing and try new things, you&#8217;ll bring in more clients faster and easier.</p>
<p style="text-align: justify;">The better your attitude towards marketing, the more willing you&#8217;ll be to increase your knowledge and understanding of marketing and all it entails. The more you experiment and study marketing (through books, articles, courses, seminars, coaching, mentoring) and get help from marketing professionals, the more successful you&#8217;ll be.</p>
<p style="text-align: justify;">It is important that you feel good about your marketing as well as choose tactics that fit your skill set, interests and of course, your business and marketing goals.</p>
<p style="text-align: justify;">You want to choose marketing strategies that you are comfortable with or at least not terrified of! You want to feel authentic and comfortable when you&#8217;re marketing, because then your passion and confidence will really shine through &#8211; and that attracts clients and keeps them coming back.</p>
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